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Date(s) - 03/07/2023
2:00 pm - 3:30 pm


Who could benefit from this zoom workshop?

  • Business owners/franchisees just starting a business
  • Sales professionals and business owners who try to market to everyone
  • Sales professionals and business owners whose phones are not ringing

Why it is important to know who your ideal client is?

  • Your clients are looking for a solution to their specific problem(s) {Less selling for you}
  • You need to know where to spend your time and resources {Helping More People}
  • It will help you be seen as an expert in your specific field {Avoiding Imposter Syndrome}
  • An ideal client knows they are in the market for your products or services and they pay full price
    • {Charging More/Being More Profitable}
    • {Immediately Know Who is Not Your Client—Saves Time}
    • {Getting Better Results with Clients}


Questions you should be able to answer about your ideal client

  • What services or products do I provide and who do you think should buy it?
  • What problem do I solve?
  • Who needs my services or products and knows they are in the market for them?
  • Am I a transaction or an experience?
  • How do I identify who I don’t want to work with?
  • What is my ideal client’s pain or pleasure?
  • What are trigger phrases that my ideal clients use?
  • Can I have more than one ideal client?
  • What niche do I serve?
  • What are my ideal client’s demographic and psychographics?


Bookings are closed for this event.